CLEVELAND, March 18, 2024—Cabot®, the premium exterior wood care brand, has announced its 2024 Outdoor Trend of the Year, Retreat, which invites homeowners to embrace the “Joy of Missing Out” (JOMO) by elevating their backyard sanctuary using its featured color, Desert Sand.

“As homeowners in 2024 invest in outdoor projects that increase their enjoyment at home, Cabot is here to help them bring those plans to life, inspiring home improvement projects to help them create their own backyard retreats,” said Sue Kim, Director of Color Marketing, Cabot. “This year’s theme of ‘Retreat’ means enjoying what’s near home. As our backyard and front porch become our next adventure, it’s time to celebrate JOMO and embrace the simple and slower lifestyle in your outdoor space.”

The anchoring color for Trend of the Year is Desert Sand, a timeless shade that delivers a touch of elegance to bring a relaxed, comforting aesthetic to well-loved outdoor living areas. This soothing color can help you and your guests feel at home outside, whether you are gathering to cook, dine, relax or play. And depending on your desired balance of color and protection, Desert Sand is available in Cabot Solid, Semi-Solid, Semi-Transparent and several other exterior wood stain products in the Cabot brand portfolio.

Within the outdoor gathering spaces trend, the Cabot brand has identified three spaces at home to elevate outdoor retreats using Desert Sand. These vary in size, style and budget to support the 2024 Outdoor Trend of the Year, including:

Backyard water relaxation
Whether you’re looking to install a pool with a deck or a simple water garden or fountain, this natural element has healing properties in nature along with wood, and Cabot Stain provides protection against sun and water while beautifying exterior wood surfaces.

Private covered deck lounge
Patios and decks invite relaxation, and you can impart a comforting, restful ambiance to your outdoor gathering space with a private trellis and stylish seating stained in Cabot’s soothing Desert Sand. These small touches can turn your patio or deck into an extension of your home with a lounge-like feel and the perfect place to retreat.

Porch spruce up
Entryway and porch makeovers may sound small, but they can help reflect personal style for people who want welcoming exteriors to match their individualistic interiors. These outdoor spaces are styled with items that have natural tones and textures to create an approachable and welcoming space. Wooden porch swings stained with colors like Cabot’s Desert Sand can add to the traditional, relaxing feel. 

“The pendulum swings to warm shades this coming year. Although we still enjoy the cool shades, warm shades dominate the conversation in home décor and outdoor styles,” said Kim. “Even familiar beige has come back as the trending color at home, and the interior color movement comes outside to blur the boundary between inside and out. This already popular go-to color is making changes for exterior applications. The wood tone trends move from a red to a yellow undertone, favoring a natural or weathered look. Additionally, the beige undertone of Desert Sand makes it feel more sophisticated.”

Cabot products can be purchased at fine retail locations including Lowe’s®, ACE Hardware®, Menards®, True Value® and Do It Best®.

For more information about Cabot Brand’s 2024 Outdoor Trend of the Year, visit cabotstain.com/toty.

About Cabot® Brand
Cabot® brand develops, manufactures and distributes premium-quality exterior wood care products. Cabot manufactures a broad line of quality exterior wood stains, protective wood finishes and surface-preparation products for both residential and commercial applications. Cabot brand’s high-quality products protect and beautify exterior wood, preserving its natural beauty. Cabot products are made using only the finest-grade oils and pigments; you’ll find heritage, pride and commitment in every can. Cabot wood care products are available at hardware, home improvement and specialty stores nationwide. For more information, visit cabotstain.com.

About Sherwin-Williams Consumer Brands Group
Sherwin-Williams Consumer Brands Group offers innovative products to meet customers’ paint and coating needs. The Group manufactures products under well-known brands such as Valspar®, HGTV Home® by Sherwin-Williams, Dutch Boy ®, Purdy®, Krylon®, Minwax®, Thompson’s® Water Seal®, Cabot®, Dupli-Color® and many more. Founded in 1866, The Sherwin-Williams Company is a global leader in the manufacture, development, distribution and sale of paints, coatings and related products to professional, industrial, commercial and retail customers. For more information, visit www.Sherwin-Williams.com.

For more information, contact:
Jackie Zureich, jackie.zureich@akhia.com